A NEW OPPORTUNITY IN EVERY EMPTY AD SLOT

Your articles. Your ad space.
More possibilities.

Reach new readers by sharing your articles on other publishers’ websites. Or show partner articles in your unused ad space and earn revenue. Choose either option, or combine both.

Try it for yourself
INTERACTIVE PRODUCT DEMOLive preview
Creative preview300 × 250
01 / 03

One story, made for every space.

The headline adapts. Your editorial meaning stays intact.

728 × 90
FROM CONTENT TO OPPORTUNITY

Two ways to participate. Your choice.

You can share your own journalism, host articles from selected partners, or do both. You do not need to offer articles to receive them, or receive articles to offer your own.

01

Share your articles

Offer your articles to other publishers so their readers can discover your stories. Connect your feed and choose which articles to promote.

ARTICLE SOURCE
your-publication.com
Sample feed connected
02

Show partner articles

Use your unused ad space to display articles from selected publishers and earn PPC/CPM revenue. You control the partners and content that appear.

YOUR PUBLISHER RULES
News & community
Culture & lifestyle
03

Choose one or both

Grow the reach of your own articles, earn from partner content on your site, or combine both services. Follow impressions, clicks and further reading.

EXAMPLE REPORTING
Viewable impressions
Article clicks
Downstream pageviews
YOUR PUBLICATION. YOUR RULES.

A little automation.
A lot of control.

Choose which of your articles to share and which partner articles can appear on your website. Keep control of content, presentation and placements in both directions.

Explore the creative demo

Approve your headlines

Review, edit and lock promotional copy before it goes live.

Choose your content

Include a section, boost a story, or leave an article out.

Stay unmistakably you

Your colors, your voice, your publisher identity.

Set sensible boundaries

Control rotation, eligibility and sensitive topics.

Article approvalsIllustrative publisher workspace
ArticleSectionStatus
A new chapter for the waterfrontCityApproved
Inside the new design museumCultureIn review
A greener route across the cityLivingExcluded
BEYOND THE FIRST CLICK

A clearer view of
what happens next.

Understand the journey from a viewable recommendation to further reading. Keep observed activity, attributable value and incremental lift distinct.

Creative viewedArticle openedFurther reading
EXAMPLE DATALast 7 days
Viewable impressions128,400
Article clicks1,820
Downstream pageviews2,610

Illustrative figures, not customer results. Incremental lift requires a controlled experiment.

Publisher-first. Editorially yours.

More readers. More from your ad space.

Share your articles, show selected partners’ articles, or combine both. Tell us what works for your publication.